Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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The Happiness Project: A Year-Long Odyssey

GretchenRubin2 You have often heard, “Don’t worry, be happy!” You may have laughed, but then wondered if you really happy. While happiness is a life goal for most of us, it seems to be an elusive. What does it take for you to really be happy?

Gretchen Rubin, author of the #1 New York Times best-seller The Happiness Project, will discuss her year-long experiment in trying out happiness principles and practices on Thursday, Oct. 21, 2010. She is the monthly guest expert on the Reach Personal Branding Interview Series and will be interviewed by William Arruda, founder of Reach Personal Branding.

Gretchen's book about her happiness experience started as a blog and turned into a movement! While she admits she thought herself to be happy at the start of her own Happiness Project, her happiness did in fact increase. She learned what it takes to make herself happy, and more about her personal brand and her commitment to social engagement with her brand community .

In this live call (recorded for later listening), Gretchen will address:

  • why The Happiness Project is a blog and book,
  • what you can do to build happiness into your life,
  • how to blog authentically and on a regular basis,
  • what social media tools worked best for her,
  • how her personal brand was impacted by increased online visibility, and
  • how to access The Happiness Project toolbox to start your own project!

Sign up for the interview at http://budurl.com/MeetGretchenRubin - and do it soon! There are only 500 seats for the call.

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.