Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

Subscribe to William Arruda: eMailAlertsEmail Alerts
Get William Arruda via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Blog Feed Post

Three Resources to Help Job Seekers to Position Themselves as Experts and Increase their Visibility

Careercollective2010 Today’s post is one of many from members of the Career Collective, a group of top career professionals who blog monthly on a designated topic interest to careerists and job seekers. This month's topic is Resources for Job Seekers. Please follow our hashtag on Twitter: #careercollective.



When I first thought about writing a post about resources for job seekers my mind floated to a variety of online networks and social media platforms.  But I thought that most of my readers will have read posts like that or similar ones.

Than I remembered what I always tell my clients. 

"People want to hire experts, not generalists.

Position yourself as an expert and you will have a better chance of standing out in today's competitive marketplace. And if you can find "that thing" you are an expert in that no one else can be, then you are in a niche all your own. With no competition, you are the ONLY choice for someone who is looking for what you have on offer."

This is why personal branding - leveraging what is unique and compelling about yourself to drive your success - is at the core of the work that I do.  I work with my clients to first find "that thing" - or unearth their unique value - and then clearly and powerfully communicate that value to those who who need "that thing" most.

So what are some resources to help job seekers position themselves as experts? Resources that help you increase your visibility?

Three resources come to mind.


1) HelpaReporter.com

Help a Reporter (HARO) is service which brings together journalists and bloggers in need of a expert quote with expert sources looking to be quoted or for some visibility in the media.  It's a 100% free service, and currently the largest free source repository in the world. To sign up to receive daily emails with listings of journalists or bloggers who need experts, click here.

HARO was founded by serial entrepreneur, Peter Shankman.  Peter is the CEO of The Geek Factory, a boutique Marketing and PR Strategy firm, as well as the author of, Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

I love Peter's style and the way he thinks about social media and networking.  To get a taste of what he's like I recommend his blog post, "Five Guaranteed Ways to Get Your Story Placed". 

When I asked Peter what he thought about the value of HARO for job seekers, he said, "HARO allows you to respond directly to reporters when they're looking for information on a topic in which you're well versed, allowing greater exposure for you in major publication, television outlets, and news programs." 

I think HARO's tag line says it all: "Everyone is an expert at something."

Nearly 30,000 media sources have quoted HARO sources in their stories. Could the next one be you?


2) BloggerLinkUp.com

Much in the way HARO works, BloggerLinkUp connects bloggers looking for content with people looking to write guest posts for other people's blogs.  Another win-win situation - my favorite kind.

Also like HARO, once you've signed up for the service, you'll receive one or two emails a day that will include guest posts needed, guest posts wanted, and guest posts available. Contact details are provided so connecting to a source or opportunity from there is quick and easy.

I asked Cathy Stucker, the Idea Lady and founder of BloggerLinkUp, why she thought it was an important resource for job seekers. "Any time someone chooses to publish your work, it enhances your expert reputation and exposes you to a brand new audience. Guest blogging is a great way to get published on other people's blogs, but it can be hard to find compatible sites. That's why I started Blogger LinkUp--to make it easy for bloggers and guest posters to find each other. And you never know who will read your guest post...it could be your next employer."

I agree completely.


3) Google Blog Search

As mentioned above, guest blogging is a great way to position yourself as an expert. But if BloggerLinkUp doesn't have guest post requests from blogs that are aligned with your area of expertise - what do you do?

You go out and find the blogs in your niche or area of focus yourself of course. 

How? Google Blog Search makes it easy. Simply type in keywords from your area of expertise and voila - a listing of blogs in your area of focus from which to choose.

How to pitch your guest post to a top blog?  Well that's another blog post. However, a great blog post that can help you get started is by Mary Jaksch, chief editor of Write to Done, who runs an A-list blogging club with Leo Babauta: "How to Land a Guest Post Every Time: 21 Secret Tips"


As a job seeker, it's important to seek out job opportunities through various resources on- and offline.But by positioning yourself as an expert and increasing your visibility, you'll also make it easier for yourself to get found by people looking for what you have to offer. 

YOUR EXPAT SUCCESS TIP: If you are a job seeker, do you know what "that thing" is that you can do well in a way that no one else can? The thing that you naturally do well by simply being the unique collection of qualities, skills, experience, values and passions that is you? Take the time to find out what "that thing" is, and then leverage the tools like the ones mentioned above to share that "expert status" in a highly visible way both on- and offline. Help those that are looking for what you have to offer, find you!

This post is cross-posted on the Career By Choice blog.

Read the original blog entry...

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.