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William Arruda

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Using Twitter and Branded Communications to Find a Job

Twitter-job-search-guide_sm With Recruiting via Social Networks on the rise, why are you conducting an old-fashioned job search? You can either be at the front of the find-a-job-via-social-media movement, or you can be left behind by the throngs of successful candidates who have embraced new technology tools, such as Twitter, and landed a job faster and easier than they ever thought possible.

Twitter use for sourcing candidates by employers and recruiters is at 42% according to the 2009 Jobvite Social Recruitment Survey. Yet, very few job seekers venture into the Twitter stream where they can be highly visible and build productive networking relationships.

If Twitter seems like a far-fetched job search strategy to you, you may want to listen to Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. Join William Arruda as he interviews these guest experts for the Reach Personal Branding Interview Series on August 12, 2010 at noon EDT. You will learn:

  • How Twitter can be effective for job search and career development
  • Critical do’s and don’ts for using Twitter
  • Why Twitter’s 140-character rule is sparking next-generation branded communications
  • How personal branding and Twitter are integrated
  • Why the Branded Value Proposition (BVP) is the core of branded communications

UPDATE: RECORDED AUDIO available at  http://bit.ly/dobt1F

Cross-posted at Career Goddess Blog

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Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.