Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Personal Branding: Trends and Power Tips for Your Success

Sposbook_lowres_rgb Personal branding has come a long way since Tom Peters first wrote “The Brand Called You” for Fast Company magazine’s August 31, 1997 issue. While personal branding’s visibility and credibility has grown slowly and steadily over the past 12-plus years, there is no denying it has now become a mainstream topic. Just Google the term “personal branding” (in quotation marks) and you will find more than 891,000 results!

The Reach Personal Branding Interview on July 15, 2010 at noon ET addresses upcoming trends in personal branding, as well as key suggestions to make the most of your personal brand. Mitch Joel, author of Six Pixels of Separation, and William Arruda, a pioneer in personal branding and founder of Reach Personal Branding, will explore:

  • The intersection of digital marketing, social media, and entrepreneurship,
  • Opportunities in the new personal branding trends,
  • The importance of personal branding - now more than ever,
  • Effective methods to promote your brand,
  • Best ideas for brand visibility, and
  • Getting attention in a crowded online world.

Named Canada’s Most Influential Male in Social Media and one of the top 100 online marketers in the world, Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency and the Twist Image blog. His business focuses on helping people define their personal and corporate brands.

To register for Thursday’s call, go to http://budurl.com/GuestMitchJoel and input your name and email address. The dial-in information will be emailed to you. If you cannot attend the call, an audio recording of the interview will be available at Personal Branding TV.

Cross-posted at the Career Goddess Blog

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.