Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Impatience and Social Networks

 ImpatientAre we there yet?

This is the mantra of younger kids and people networking – online and offline.  Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a status update out there and no one comments on it am I being heard?

Questions like:  How long does it take to get to 1,500 Twitter followers?  What’s the time frame to see ROI on social media?  I’ve got to see sales tied directly to social media, when will I see that?  Are all just variations of this mantra.

Social is indeed social which means people are involved.  In fact, networking is about working through people – their connections, their endorsements and their trust.  To speed that up or leap frog over that, is like trying to bake a cake and taking it out early – you really don’t get the desired results and it’s messy.  True, social media is networking on steroids and shortens that time yet it doesn’t completely replace it.

Jim Rohn, my favorite American philosopher, said “Working through people is like herding cats.”  I couldn’t agree more.  It’s time consuming, challenging and frustrating all at the same time.  Yet, the golden goose of having a third party endorsement a trusted introduction can catapult you to success and to circles of influence that would of taken infinitely longer without that connection.

Operate under the context that you are farming – not hunting.

Jim Rohn gives the best rendition of the story of the sower and the reaper.  Take a look at it if you’re unfamiliar with it.

1.  The sower was ambitious and had excellent seed

This is the core of personal branding – to know where you’re going and to understand what makes you so unique to get there.

2.  The birds got some of the seed

Even with the best targeting, there are some who just won’t like your style, won’t listen or it won’t be the right time.  Be strong in your brand and realize it dilutes your brand and influence to try to please everyone.

3.  Some seed falls on rocky ground

It is less about who you are or what you have and more about what they prefer and what they hear.

4.  Some seed fall on thorny ground

People are operating from the window of their own life experiences – it taints their view, always.  For your brand, know that there will be distractions and disappointments.  Paraphrasing Jim Rohn:  And, while their viewpoint is interesting – do not let those little things distract you from big opportunities.

5.  The sower keeps on sowing the seed.

Some of the seed yielded a 30% return, some 60% and some 100%.  Don’t spend your time trying to get the 30 percenters to be 100 percenters.

As a brand, how can you take this knowledge and apply it?

1.  Discover your core brand attributes – what makes you so unique?

2.  List your non-negotiables – these are your values.  They are at your core and they define you.

3.  With that information, you’re ready to be the ambitious sower.  Now, do you have good product?  If you’re the product, your brand attributes and non-negotiables are good – that’s a given (it’s what makes you uniquely you).  List what else do you need to fine tune and have a good product (more education, experience, deeper connections, a better product line, a shopping cart that works, the time to answer people’s questions – these are all things that affect how ‘good’ a product is.)

4.  Get good at communicating your goals.  Be specific.  Know your accomplishments and communicate them well.  Have an in-depth knowledge of your interest areas and the current networks you have. 

Not a hard list to understand and still very challenging to execute on.

1.  Find your story.
2.  Discipline your disappointment.
3.  Focus on the platforms and people that yield 100%.

It's our choices... that show what we truly are, far more than our abilities. ~ J.K. Rowling

Read more at TheBuzz101 on inspiring others to speak positively on your behalf



Elena Duron Maria Elena Duron | chief engagement officer is co-founder of #brandchat, a weekly conversation on Twitter.  Join us weekly as we discuss all aspects of branding.

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.