Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Change Leadership Is Changing

SethKahan1small The evolution of change management is inevitable. The traditional top-down silo model of leading change in companies came about in a pre-2.0 world. Now, with the advent of flat organizational structure, rampant social networking, and the ever-present push for transparency, expectations and engagement have changed. Consequently, getting change right is not so easy. The best ideas can get stalled or stymied by lack of involvement and commitment from the very people who are tasked with implementing those ideas.

In the June 2010 Reach Personal Branding Interview, guest expert Seth Kahan, author of Getting Change Right: How Leaders Transform Organizations from the Inside Out will discuss the new face of change leadership with William Arruda. Learn about Seth’s new model of leadership communication and how to:

  • Create rapid, widespread engagement
  • Communicate so people get it and spread it
  • Energize your most valuable players
  • Understand the territory of change
  • Accelerate change through performance communities
  • Generate dramatic surges in progress
  • Break through logjams, and
  • Attain WorkLifeSuccess in the midst of change.

Seth Kahan has been recognized as a visionary and thought leader in change leadership, and writes the expert blog Leading Change for Fast Company. For a glimpse into Seth’s ideas, check out this book excerpt Getting Change Right Project Planning.

You are invited to join us on this live call on Thursday, June 10, 2010 at noon Eastern. There will be some time for questions and answers at the end of the interview. The call will be recorded.

Cross-posted at Career Goddess Blog

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Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.