Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Build Trust with Authenticity and Charisma

What do Betty White, the octagenian who wowed audiences on a recent epidode of SNL, Michelle Obama, Donad Trump, Steve Jobs, and Oprah have in common? The obvious answer is lots of money. But that may be more the result of the characteristic they share: the ability to build trust through an authentic personal brand and tons of charisma.

In the May 13, 2010 Reach Personal Branding Interview with guest expert Dr. Nick Morgan and William Arruda, founder of Reach Personal Branding, you will learn how to become a more effective and charismatic communicator. Dr. Morgan will discuss:

  • The single most important communications issues for people in all walks of life today
  • Recent brain research that has changed the way we understand communications
  • The 4 steps to authenticity and charisma
  • Why people need charisma more than ever today to stand out
  • The top 3 secrets to becoming more charismatic
  • Why non-verbal communications is far more important than most people realize

Dr. Nick Morgan is one of America’s top communication theorists and coaches and an internationally known public speaker. Nick has coached and written for many CEOs and presidents of Fortune 50 companies, and has worked with political and educational leaders.

Nick’s methods, which are well-known for challenging conventional thinking, have been published worldwide. His new book on authentic communications, Trust Me, was published by Jossey-Bass in January 2009.

If you are interested in personal branding and want to polish your trust-building communications skills, join us for the live interview on Thursday, May 13. The interview will also be recorded. Find out more at Reach Personal Branding Interview Series.

Cross-posted at Career Goddess Blog

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.