Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Are You Stuck on One Note?

Stuck on one note? There are times when you come across someone who is stuck. 

Social media, because of its immediacy, has really highlighted this faster than any other communication channel. Specifically, I’m referring to when someone’s stuck on “one note”.  And, that note is “me,me,me,me”.

Walking before we can run

We all do it when we begin into the social universe simply because we don’t know what to chat about, write in our status update or tweet about. So, of course, we write about the one subject that we know best – ourselves.

I tell clients that it takes about 30 updates for you to find your voice online.  Voice meaning your focus, what you’ll chat about, and how you’ll engage people.  If you’re socially savvy, you’ll being bringing “the power of the ask” into your conversations. Instead of saying, I’m waiting for my coffee and watching silly people.  You transform that statement into an ask, you might say “when I’m waiting I’m a people watcher – what do you do?”

In fact, I teach my clients to write their status updates out before hand.  Why?  Because these updates are defining their first impression and we know how lasting those can be.  It doesn’t mean that they don’t do some spontaneous updating or tweeting, too.  I know I do.  What I’m showing them is how to use the social world for their focused marketing and branding – which is what they come to me to do in the first place.

Knowing why you’re online – will help you develop your role in the conversation symphony.  Miss the beat and go in with no focus, no sheet music, no direction – and you could drive your brand wagon into a ditch that will take a lot of effort, time and money to get back on the road.

Here’s how to start: Composing
1.  Know why you’re going online
2.  Pick 3 networks to be active on where you can connect with people you want to connect with
3.  Specifically describe what success would look like, sound like and feel like in each of these three networks
4. Write out your first 30 status updates (use the 5 W’s to help you get started: who, what, why, where and when).
5. Convert those now to questions you are asking the people of that communication channel (wording it like you would if you were face to face with someone at a networking event)
6. Place and time them into HooteSuite – my absolutely favorite online communication management tool. 

What did I leave out?  What would you recommend?

Cross-posted on TheBuzz101



Elena Duron Maria Elena Duron | chief engagement officer is co-founder of #brandchat, a weekly conversation on Twitter.  Join us weekly as we discuss all aspects of branding.

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Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.