Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Face to Face Networking with Care

Last week, we covered how to do this online yet it’s not sensible to think that all of our interactions can and will occur online alone.

So, how do you show people that you care in your offline or “face-to-face” interactions?

Provide them an opportunity to be heard

Most people don’t have an audience applauding and giving them support.  How can you do that for someone?  Give them time to be heard.  Listen to them – either set up telephone time or coffee time but give them your undivided attention.

Listen to how you can help
It’s called active listening and it’s not parroting back what someone said to you – it is paraphrasing and making sure you understood.  Listen, first for content and meaning, and then listen even more intently for feeling and emotion.  Then, check in to see if you’ve gotten it right and listen to the feedback.  Did you get it right?  Where did you miss?

Meet other people - networkNever network alone
Keith Ferrazi’s book, Never Eat Alone, talks about never having a lunch alone and populating your lunch time with people you want to connect with and learn from.
Following that same premise, never network alone – if you’re attending a networking function, take someone with you.  It could be a client, a co-worker or a connection, go with this in mind:

Who do they need to connect with?
It could be a provider (maybe they need a dentist for their children?  Or a vet for their pet?).  It could be they need a mentor for a problem they are encountering (time management, speaking skills, leadership tips).   Maybe they need a contact for their business – prospect or supplier? Or, perhaps they need a link, a connector, to a service, product, mentor, client or prospective employer that they would like to connect with.

Go to an event with that in mind.  It won’t be about who you can meet you will work the room and connect with people to help who you brought.  In the process, you will grow and develop your networking, listening skill and your own contact base.

Know them
What is of interest to them? What is their greatest challenge?  Often times, sometimes the most caring thing you can ask someone is what’s on your mind and concerning you/or troubling you and then listen. 

One of the best questions a mentor taught me to ask someone, especially when they seem aloof or distracted is, “before we saw each other something was on your mind and after we part it will be the first thing on your mind – is there something I can do to help you with that thought , challenge or concern.”

Cross-posted on TheBuzz101



Elena Duron Maria Elena Duron | chief engagement officer is co-founder of #brandchat, a weekly conversation on Twitter.  Join us weekly as we discuss company and personal brands!

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Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.