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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Build Your Brand Online with a Video Profile

Video is quickly becoming the must-have app for personal branding differentiation

New Media on Ulitzer

With more than 29 million online video clips on the Internet, video is quickly becoming the must-have app for personal branding differentiation. Whether you are in a job search mode or looking to promote your small business, videos have preferred Google-juice status for search engine optimization. That means you can stand out from your competitors, who likely only have word content online (not as SEO friendly).

Unlike many homegrown videos, with jerky movements, embarrassing close-ups of nostrils or eyebrows, disjointed audio, and weird backgrounds, a professionally done video can really enhance your message. Learn about how to maximize your use of a video profile in the April 2010 Reach Personal Branding Interview on Thursday, April 8 at noon ET with guest expert Catharine Fennell of VideoBIO. William Arruda, founder of Reach Personal Branding, will be interviewing Catharine about how to:

CatharineHeadshot- Improve your search engine rankings with video
- Control your messaging for optimal personal branding results
- Increase your visibility online

- Connect with your target audience

Video tips and further benefits of videos for branding have appeared in recent articles, such as “Brand Thyself - via Online Video”, “Video Resumes Offer Reel Advantage”, and “Video Resume Tips”. In fact, in 2010 William Arruda and Reach Personal Branding launched personalbranding.tv, which features videos, what William says is “the most effective personal branding medium on the web”.

The interview with Catharine Fennell will be “live” on Thursday, with an opportunity for you to ask questions. The audio recording will be posted within 2 business days of the interview.

Cross-posted at Career Goddess Blog

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.