Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Why and How to Lead Your Boss at Work

Baldoni-Lead Boss (2) Leading from the middle in an organization and managing up sounds a bit like a contortion act, right? But leadership guru John Baldoni makes learning about leading from among your colleagues and team, rather than leading from in front of them, easy to master.

His new book Lead Your Boss: What That Means and Why It Matters is the subject of the March 2010 Reach Personal Branding Interview Series on Thursday, March 11 at noon EST. In this phone interview with William Arruda , founder of Reach Personal Branding, John will reveal how to:
  • think strategically so you and your team can be more innovative and effective,
  • work together in a win-win scenario by following the 3Cs,
  • turn influence into leadership through persuasive communications,
  • challenge assumptions without challenging people,
  • lessen and even eliminate resistance to change, and
  • increase your resiliency by turning setbacks into comebacks.
John’s highly successful books have focused on leadership, management, and communications, and include Lead by Example and Great Communications Secrets for Great Leaders. His “Leadership at Work” column for Harvard Business Publishing is syndicated by Bloomberg.com and contains gems of leadership wisdom. His practical advice, such as “How to Encourage Small Innovations” and “How to Face Your Critics” goes to the heart of what hands-on leadership is all about.

If you want to be more creative at work and think and act like a boss, without stealing the boss’s spotlight, listen in as John challenges us to learn the subtle art of managing up. There will be time for questions and answers at the end of the interview. It will also be recorded if you cannot make the live call. Check back later for the link to the audio recording.

Cross-posted at Career Goddess Blog

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.