Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Your Response Confirms Your Brand

Coming up you have a great event, you invited your closest contacts and even asked your friends to invite their friends. You put, very plainly - RSVP please (which means we need your response - yes or no, your response is needed). Yes, you even went so far as to explain what RSVP means (deja vu?!) And, still no responses and a boat load of people at the front door expecting enough seats, food, drinks for everyone because "how can ONE PERSON" have mattered?

That's my standard RANT! (I have some but just a few...no, really.)

Your Response Confirms Your Brand Actually, I was involved with an event that happened yesterday that people RSVP'd for - it's true - it was like a precious miracle! They not only RSVP'd they responded well. Yes, even those who had to decline the invite, responded well.

Remember, when and if you respond to an invitation it reflects on your brand. You either move yourself forward in your character and competence; or maintain it and all is well; or you set it backwards leaving someone with the after taste of "why did I invite them in the first place?"

So, what does good look like, sound like and feel like?

A positive response:

  • Thanks for the person for thinking of them or inviting them
  • Graciously declines with much gratitude
  • And wishes them well or the opportunity to be invited again
  • And, it's timely arriving on or before the deadline needed (for a headcount and sanity of the poor host)

That is a great response that reflects positively on your brand!

Here are some samples of responses for the event that just got me "buzzing" about the person's personal brand....

Great responses
Great responses2

What's not good?

A response like this....

"Well, I wanted to attend but since I just received the invitation today. There's not enough time to plan and I already have other plans. Thanks."

Hmmmm, what was that?

What is the sender of this response hoping to "teach" the person that invited them?

It could be that they end up teaching the person that sent them the invitation some details about their personal brand that are 'not so nice':

  • You're not someone I want to spend time with anyway
  • You only read email once a week because we sent you the invite a week ago - you must be slow.
  • You're too busy and too snotty to want to spend time with them.
  • You're Miss manners - so if you can't do it right, then don't even bother.

Is that really what you want to teach a connection?

Granted, there are times when you feel like educating someone on the proper and professional ways of the world. Yet, does that really teach them or make you feel better? And, are you willing to rebuild bridges and take even more time for them to sample your character and competence, to overcome a comment like that?

Why create obstacles for yourself?

RSVP. RSVP timely. RSVP graciously. Be thought of positively.

Cross-posted on TheBuzz101


Maria Elena Duron Maria Elena Duron | chief buzz officer, speaker and coach is co-founder of #brandchat, a weekly conversation on Twitter.  Join us weekly as we discuss company and personal brands!

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Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.