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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Wherever. Whatever.

For years, it’s been said that the only constant is change, an idea that goes way back to Greek philosopher Heraclitus. And while it may be true that change is always with us, there is a truer idea that has even more relevance to our lives and careers: “No matter where you go, there you are.”

The title of a mediation book by Jon Kabat-Zinn, and variously used and attributed as a quote, this idea came to mind, today, as I watched this great video, by William Arruda  at personalbranding.TV.

Why Personal Branding? from William Arruda on Vimeo.

Sure, the opening seconds highlight the profound changes that are affecting our lives and careers. Yet, as you watch, it becomes clear that you can take control of your future by taking responsibility for your personal brand. You can extract, express, and exude the unique value that you bring to your brand community, and that sets you apart from the competition. By attaining this kind of personal clarity, you are better positioned to weather change and move forward in your career. Wherever you are and whatever is happening around you.

Cross-posted at Threshold Consulting

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.