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Your Employees Are the Brand

The role of human brand assets in corporate success

New Media on Ulitzer

I wrote an article for BrandChannel.com focusing on the role of human brand assets in corporate success. It seems that more and more companies are getting comfortable with the role employees play in brand-building and the trend of including employees in TV advertisements continues.

Companies are embracing the idea of employees delivering on the corporate brand promise in ways that are authentic to them. Here are some great ads from Boeing, GE, Intel, IBM and Exxon. Although these companies have very different brands, they have all chosen to feature their human brand assets in their advertisements. Bravo!

 

Boeing

 

GE

 

 

Intel

 

IBM

Exxon

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

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