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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Latest Blogs from William Arruda
photo credit: woodleywonderworks Are you struggling to figure out how to best leverage social media into your job search marketing plan? My upcoming book, "I'm Job Searching, Now What???" will delve into using social media as one of the multiple...
Is your leadership style in business or in life inspiring others to take sought-after action? Or are you struggling with your leadership role? Would you like to grow into a leader who possesses authentic passion and clarity about your role?...
This summer in the UK saw a new move by the agents and PR staff for a UK soccer player Michael Owen - A 32 page Personal Brand Portfolio! Owen was being released by his then soccer club, Newcastle United...
Have you heard of the term “brand environment?” Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you. Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets,...
A recent Sprint commercial about the “Now Network” noted that 26% of viewers had no idea what “twittering on Twitter” means. Yet, it’s clear that Twitter awareness is growing by leaps and bounds. Of course, this doesn’t mean opinions about...
I read a very interesting article this weekend in Fortune Magazine about the doll we all know too well-Brand Barbie. The Barbie brand is pushing 50, and of late has not been doing well. Sales peaked in 2002 and have...