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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Latest Blogs from William Arruda
In this economy where change is constant, perhaps you have thought about switching to a field with high growth potential. Many of my clients who have come out of high technology and telecommunications are seeking to transfer their skills to...
1. Understand why green matters. To those working towards sustainability, green isn’t a fad or trend—it’s a serious and critical shift in how to think about business, resources, and the planet. Study up on the origins of sustainable development; read...
Gratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just...
Green. It’s the color that gets the most attention these days – thanks to environmental awareness, concerns about global warming, government initiatives and the general public’s growing interest in preserving nature. I once delivered 14 presentations in two days to...
Our global environmental crisis requires we align our thoughts and actions with the furthering of renewable, sustainable, eco-friendly solutions at work, home and play. With green career opportunities growing at an ever increasing rate, it’s an opportune time to stand...
I saw this brandchannel.com article about upcoming episode where Oprah will interview Sarah Palin. It reminds me of something I say in almost every keynote I deliver: Strong brands often repel as many people as they attract. Brands are frequently...
Recently, I was interviewed by my friend Carol Ross, founder of Carol Ross & Associates, and prolific blogger at A Bigger Voice, and Ordinary Life, Extraordinary Living. The interview, done for members of her Networking Naturally community, focused on my...
I’m often asked in workshops, “who needs to be my number one brand advocate?” The guesses range from my current supervisor, a trusted mentor, a current client or a leader in the industry. Some, even after going over the ”18...
In my last post, I wrote about how my interview with my friend Carol Ross led to my insight that conversation drives brand evolution. My thinking in that post followed a certain logic; specifically: In uncovering our personal brands we...
I've always enjoyed the Mac vs. PC commercials as a person literally raised on a Macintosh from the time they were introduced in the early 80s. Mac has been able to brand themselves with clarity, consistency, and constancy--the three Cs...
To be effective in your job search, your personal brand needs to be clear, consistent, and constant. Does your image and behavior, both online and offline, line up with the attributes and strengths of your personal brand? Read Part 1...
Thomas Friedman wrote a great OP-ED Piece for the New York Times today called Thomas Friedman - The New Untouchables In this piece, he writes “A Washington lawyer friend recently told me about layoffs at his firm. I asked him...
The way we introduce ourselves and others can leave us branded. Branded either for the good and highlighting what is uniquely our strengths. Or, branded negatively by shining a spotlight on our weak areas. Living in West Texas, when I...
Have you ever tried to really connect with a customer or co-worker who is important to your career or business success? Or attempted to get a reluctant teen-ager to share snippets of their day? Do you know the 9 core...
One of my colleagues, Maria Duron, posted information on Facebook about Wisestamp. You can go to http://www.wisestamp.com and download a free version for your Firefox browser. At this writing, it is not supported on all email platforms, but is supported...
Are you good at telling your story? Personal branding provides the focus and energy of your story. If you know who you serve or need to connect with, then your story becomes compelling and interesting. When I say story, I’m...
We are all connected. Most of us, on average, according to Sandler Sales Institute, know 200 to 250 people that we have some sort of influence over. They could be contacts such as immediate and extended family members, co-workers, and team or committee members. They also include people...
Image via CrunchBase Hashtags on Twitter place tweets in categories and gives one unique page for tweets using a certain hashtag. Envision a filing cabinet with files that are labeled and easy to access. You can go to http://www.hashtags.org, type...
This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. ...
You can go to http://www.hashtags.org, type in your keyword, and find the relevant hashtags that support your keyword. Using hashtags also enables people with the same interest to search on a hashtag (i.e. #personalbranding) and find people who are tweeting about that subject. Hashtags...
This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...
I've received emails asking me about how I've done a few things with my blog, so I wanted to share some of the WordPress.Org PlugIns that I use and have enjoyed. The following are my top 7 plugins that I'm currently using on my blog / website: 1) All in One SEO Pack - this one has to b...
I’m coming across more and more people who need a jolt of inspiration. Most of the people I work with are job searching and it’s not easy these days. Enjoy this short video. I hope it inspires you to exude...
When I first read Now, Discover Your Strengths (The Free Press 2001) co-authored by Marcus Buckingham I realized it was revolutionary. Instead of promoting the notion of trying to fix weaknesses as a means to career success, it simply said...
This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...
Image by Olivier Charavel via Flickr Employers have a big advantage right now. They are in a "buyer's market" meaning there are lots of very qualified people for positions within companies. How can you get the best ROI on your...
We've talked about how easy it is to create digital dirt, but are you "listening" to make sure that your personal brand isn't tarnished? I'm going to talk about three free tools you can use to monitor your own name,...
This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and...
What is digital dirt? It is anything on the Internet that is unflattering about you. Run a Google search on your name and put your name in quotation marks (i.e. "Kristen Jacoway"). What did you find? Are the results consistent...
I recently read an article about "How Social Media Can Hurt Your Job" by Rachel Zupeck and it gave me pause. Why? Because I have had people ask me who can read their tweets. If you have your tweets on...
Mention you have a friend that you met online, and some folks react in a way that suggests there’s something a bit off about the relationship. Fortunately, today, most people “get” that leveraging the power of social media demands ability...
You know you want to blog, but you are not sure how to start or maintain your blog. Why even start a blog? If you are serious about career management, one of the best ways to demonstrate your expertise and...
Social media has given us many outlets to network with others, but it's become such a convenience to network online, that many are neglecting the face-to-face networking that is so vital in career management or in operating a business. Liz Lynch has written a great book on Networking c...
You decide after watching this video--very interesting statistics by EriK Qualman, author of "Socialnomics." Cross posted by Kristen Jacoway at Career Design Coach Bio: Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with pro...
When I first started blogging, I felt like I was blogging to a blank wall. I wondered when I would get a comment and get to engage with others on my blog. Many tools exist now that really help to...
By Kristen Jacoway Online and offline tips on how to grow your brand and make it glow. Today’s “Exude Your Brand” is going to focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in...
photo credit: Mathieu Ramage I have to admit--I'm hooked on Website Grader by HubSpot (www.websitegrader.com). The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of...
The chart you see was published last week from Indeed.com and demonstrates the incredible surge of "green" or "sustainability" jobs. From 2005 - 2009, there has been a greater than 600% increase in these types of job. Interestingly, prior to...
As perhaps the best known philosophical riddle, if you say, “If a tree falls in a forest and no one is around to hear it,” most people will complete the question by saying, “does it make a sound?" Similarly, if...