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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Latest Blogs from William Arruda
Most people would readily agree they have a personal life, but few would describe themselves as having a “public life.” Sure, we have our work life and our home life. Yet, we don’t usually think about having a “public” dimension...
In West Texas, we have wind gusts that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for Mexican Food tacos! Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local ch...
Leading from the middle in an organization and managing up sounds a bit like a contortion act, right? But leadership guru John Baldoni makes learning about leading from among your colleagues and team, rather than leading from in front of...
Coming up you have a great event, you invited your closest contacts and even asked your friends to invite their friends. You put, very plainly - RSVP please (which means we need your response - yes or no, your response...
A pessimistic view says the light at the end of the tunnel is probably an oncoming train. I think there’s something to that, especially when you consider job search. Let’s face it, with a real unemployment rate between 16 –...
How would you like to charge more for your services or products than your competitors? With a strong personal brand, you can. If you don’t believe me visit your local drug store. There are generic drugs available at pennies a...
If you have not heard the buzz about tribes yet, here is your chance to find out why they are important to the growth of your emerging or small business. In addition, job seekers and those employed can make use...
This week, I posted an article on my blog, Are you Planning Your Job Change Carefully? C-Level Executives Makes Mistakes When Changing Roles, about the mistakes C-level executives make when looking to leave their company and change jobs. The original...
For years, it’s been said that the only constant is change, an idea that goes way back to Greek philosopher Heraclitus. And while it may be true that change is always with us, there is a truer idea that has...
Time is a scarcity. We’re moving, receiving, listening, answering and engaging at speeds faster than ever before. Have you ever watched a video longer than one minute and become impatient? Proof positive that we must accelerate to even participate! The...
When I was enrolled in numerous Reach certification training courses, Kirsten Dixon and William Arruda always would emphasize how strong brands would be able to charge more for their products and services and also survive economic downturns. During the past...
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications. After the last show,...
Landing a job offer against highly competitive odds has gotten much tougher. So has attracting and keeping customers for businesses both large and small. You may mistakenly think it is all about having the best qualifications for the job or...
Martin Luther King Jr. built a social movement around a dream of what equality really meant. Brands built on potential and possibilities go far. Non-profits have known it all along. Work your mission through people who have a large circle...
Recently, I happened upon a Twitter conversation in which there seemed to be agreement that personal branding is flawed and self-centered. Since there were resume writers in the conversation, I wanted to add my view that obsessing about getting one’s...
A couple of months ago, Chris Perry of Career Rocketeer asked me to contribute to Launchpad - a career search strategy guide - he was putting together featuring experts in many areas related to successful job search. I am a...
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat retailers try to customize that acronym with one of their ow...
In a recent interview with Mohammed Al-Taee, I made the point that career management is already personal brand management, but that the next challenge is that “each of us needs to become, as Chris Brogan and Julien Smith have pointed...
This week we celebrated the end of 2009 and welcomed in a new decade. From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”. Somewhere in the activities...
2009 has been an amazing year for the world of personal branding. We asked the Reach-Certified Personal Branding Strategists to give us their opinion on the most interesting, differentiated and valuable personal branding articles/Blog posts/videos for 2009 and we combined...
The December 2009 Reach Personal Branding Interview on Thursday, Dec. 10 at noon EST features tips and techniques from David Perry and Kevin Donlin, co-authors of Guerilla Marketing for Job Hunters 2.0. In this guest expert interview with William Arruda,...
I wrote an article for BrandChannel.com focusing on the role of human brand assets in corporate success. It seems that more and more companies are getting comfortable with the role employees play in brand-building and the trend of including employees in TV advertisements continues. Com...
Focus on doing these five elements of Santa’s brand model and you, too, will manage your personal brand and compel others to speak positively on your behalf! Word of mouth, above all else, builds credibility. And, ‘buzz’ does not create brand evangelists, brand evangelists create buz...
I was just reading Job Swami’s Blog post: The 100 Career Sites You Must Read and was delighted to see that 18 of the sites referenced are from Reach-certified Personal Branding Strategists and 8 other sites are from career experts...
Whether you believe in him or not. Whether you call him Santa Claus, Pere Noel, Father Christmas or St. Nicholas. Whether you buy into Santa's naughty or nice routine. You have to admit, the jolly rubenesque man with the long, white beard who hails from the North Pole is a really stro...
“I have many roles, hats if you will. Does that mean I should have an online profile for each?” asked an attendee at the fifth annual Massachusetts Conference for Women. This is a great question. In fact, there were 11...
There are several programs that large brands use to "monitor" the conversation and to know what's being said. What if you're a small brand? Or, even smaller - what if the brand is YOU? Listening as a brand 1. Listen...
Following two seemingly random events, I started giving some attention to the saying “There’s no ‘I’ in Team.” The first event was seeing this clip from The Wyans Brothers’ comedy, Dance Flick. The second event was a conversation with my...
Having a strong, consistent personal brand will help you land an entry-level job and build the foundation for your career. Gen Y has mastered the cheap and effective Internet medium to network with peers and share ideas through social networking platforms such as Facebook and blogs. Bu...
Competition is growing exponentially for jobs in this hot industry. The key to success is investing time in targeted research, compiling a list of companies to focus on, identifying hiring decision-makers or leads within those companies, and penetrating their networks....
As momentum for the green job market continues to grow, make sure your branding is as green as possible…and that often takes thinking out of the box. You may not be able to build a wind turbine, but you may...
Before you jump headfirst into the green fray, step back and ask yourself this: “How can I demonstrate my authentic motivation to make the world more sustainable?” Skip the memories of recycling water bottles and bringing your own coffee mug...
In the United States, Thanksgiving Day is fast approaching with Christmas already trying to "beat it out of the gate" as signs of trees, wreaths and lights already adorn retail shops and even several homes. We are about to embark...
Does your career need a make-over to be more competitive in the current job market? Think green! Green jobs are not just for technical and scientific profess-sionals such as eco-consultants and renewable energy engineers. In fact, your current job or...
For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallownes...
BusinessWeek’s October 2009 issue highlighted “The Lost Generation” and the job search woes of young college graduates. With unemployment rates now at a staggering 10.2 per cent, the highest in 26 years, college grads are finding it especially difficult to secure their first career ...
Jordan Friedman, known as The Stress Coach, shares “Smart Stress Reduction Tactics to Use on a Job Hunt”. This article was featured in his recent newsletter Stress Release. Take Control Ask not what you can do for a potential employer,...
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and...
Practice what you preach. Many companies focus on green products or green aspects of business such as producing solar panels or designing green buildings. These companies market themselves as “green companies.” If you dig a little deeper you can find...
The environment could be one of your passions, even a core value. The challenge is that you don’t see your current company doing anything about it. In fact, the majority of respondents to a Monster survey said that given the...