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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Latest Blogs from William Arruda
Screenshots of official Royal websites: Prince of Wales, Royal Wedding, Facebook, YouTube “Be who God meant you to be and you will set the world on fire”, a quote from St Catherine of Siena, whose day it is today. These...
Impressions of the Royal Wedding on 29th April 2011 with reference to Katherine, Duchess of Cambridge's personal brand and how it fits into the British Monarchy's brand: a perfect blend of traditional values and modern sensibilities.
Well, it’s that time again! As we put one year behind us and position ourselves for improved fortunes, we look to the experts to give us the edge. A shot at a better career, and a better life. It’s probably...
Seems to me that today we are encouraged to tell our stories, as never before. Actually, career coaches have long stressed the importance of being able to respond well to “tell me about yourself.” Yet, today personal branding and social...
There was a time, not so long ago, when people believed that relationships formed online somehow simply weren’t real. These were designated virtual relationships developed, perhaps in a chat room or perhaps in an online forum -- but clearly detached...
In the new world of work, mediocrity and conformity are the enemies to creativity and innovation. With easy mobility of human resources and availability of information on the web, employers and organisations are spoilt for choices in recruitment. However, good...
Ah Halloween and careers! In thinking about the symbolism connected with the season, I can imagine that there are lots of scary mistakes that run across the full gamut of job search and career management activities. It’s a fertile area...
You have often heard, “Don’t worry, be happy!” You may have laughed, but then wondered if you really happy. While happiness is a life goal for most of us, it seems to be an elusive. What does it take for...
Motivation is the activation of goal-oriented behavior, according to Wikipedia. That is as simple a definition as it gets. But how is it that we are actually motivated to reach a goal? That is not so simple to explain; in...
Today’s post is one of many from members of the Career Collective, a group of top career professionals who blog monthly on a designated topic interest to careerists and job seekers. This month's topic is Resources for Job Seekers. Please...
Normally, when people ask about resources for job seekers, they mean something that will be useful in helping the job seeker successfully secure new employment. It could be a book, a website, an article, an assessment, a contact management tool,...
These days, it seems that personal branding has faced increasing criticism. Much of it, I think, is driven by people who don’t get it, or at least who don’t get the concept that we advance at Reach. And, let’s face it, social media and the prevalence of internet marketers has allowed f...
With Recruiting via Social Networks on the rise, why are you conducting an old-fashioned job search? You can either be at the front of the find-a-job-via-social-media movement, or you can be left behind by the throngs of successful candidates who...
Exude your brand with VanityVid Wouldn't it be great if people could click on your Facebook, Twitter and Wordpress profile photo – wherever it appears – and make it come to life? VanityVid is a fresh new tool for changing...
Recently someone posted on my fan page – I want to work with you. I wondered – work with me – like helping me to improve and become better? Or, did he mean, work for me – like he was...
Personal branding has come a long way since Tom Peters first wrote “The Brand Called You” for Fast Company magazine’s August 31, 1997 issue. While personal branding’s visibility and credibility has grown slowly and steadily over the past 12-plus years,...
Are we there yet? This is the mantra of younger kids and people networking – online and offline. Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a...
I recently stumbled onto a great post from Chris Brogan, “Avoid the Many Versions of the Matrix.” He raises the question, “Job security= being employed by a stable company. Matrix or no?,” and concludes: “There’s what we think is real;...
Whether you are a job seeker, entrepreneur / small business owner, employed professional, student, consultant, author, or retired, you have a brand story. That story goes to the heart of who you really are and what makes you unique. It...
Standing in line, especially in long lines, you tend to re-evaluate your reason for even being there in the first place. For me, today, the offer made by this business was too good to pass up. So, I was here,...
Hopefully, every business you encounter is focused on profit. They should be. After all, why are they a business in the first place? Yes, it’s important that you love what you do. It’s important that you have the skill set...
The evolution of change management is inevitable. The traditional top-down silo model of leading change in companies came about in a pre-2.0 world. Now, with the advent of flat organizational structure, rampant social networking, and the ever-present push for transparency,...
There was Web 1.0, then Web 2.0 and now we even see Web 3.0 as web interactions transform and become even more interactive. So, in all of this – does a website still make sense? I’ve been a strong proponent...
We've all heard when someone IS the company. They embody it. As entrepreneurs, they started it and everything with and within the company reflects this person's personal brand. I was fascinated to find something uniquely military, carried by a personal...
No, I’m not talking about reading a teleprompter (we’ll leave that practice to the anchors and elected officials). I’m referring to your personal, Flip cam videos that you or a friend create. More and more personal and business YouTube channels...
Google your name (put it in quotation marks first) and see what you get. Is the first page of Google results really about you or someone else? Do you have an “online identity” at all? Does it really matter? Common...
Let’s face it. The phrase job interview conjures up feelings and images most of us would rather not entertain. And it only adds to our apprehension when interview advice references terms like targeted selection, behavioral interview, situational and stress interviews,...
What do Betty White, the octagenian who wowed audiences on a recent epidode of SNL, Michelle Obama, Donad Trump, Steve Jobs, and Oprah have in common? The obvious answer is lots of money. But that may be more the result...
There are times when you come across someone who is stuck. Social media, because of its immediacy, has really highlighted this faster than any other communication channel. Specifically, I’m referring to when someone’s stuck on “one note”. And, that note...
What is brand engagement? It is when you can engage others in a way that they can verbalize what makes you unique. I believe that the branding process is not complete until you engage someone with your brand. That phrase,...
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing as we...
Last week, we covered how to do this online yet it’s not sensible to think that all of our interactions can and will occur online alone. So, how do you show people that you care in your offline or “face-to-face”...
There’s an old saying that many in self improvement speakers spout from stage, it’s in many self-development books and often shared at numerous direct sales conferences and it’s this – “People don’t care how much you know until they know...
Recently, the Career Collective, a group of professionals who collaborate to provide guidance for job seekers and careerists, asked members to write a post in honor of April Fool’s Day, and dealing with the ways people may fool themselves in...
This week’s #brandchat was all a flurry about Nestle and their handling of what some would call a “brandjacking” from Greenpeace then carried on by their thousands of Facebook fans. From an article by the Wall Street Journal regarding the...
Call it an elevator pitch. Call it a self-introduction. Describing ourselves is one of the most challenging things we are called upon to do. Some people stumble through. Some people say way too much. Some people wrap themselves in buzzwords...
At a recent communications conference, the speaker asked how many of the attendees used BlackBerries? Hands shot up. “How many of you use Twitter?” came the next question. “How about FaceBook?” Again hands – at least every other person’s –...
Social media spirals us towards a plethora of updates and tweets ranging from hating certain brands to blow by blow accounts of your daily hygiene. It really is TMI (too much information)! At last week’s #brandchat, I posed the question...
When I deliver personal branding keynotes, I ask the audience to tell me who they think is the world's strongest personal brand. As expected, there are a few people who come up in every presentation I deliver; yet there are...
Recently, a blogger asked: Can your personal brand be affected by those who follow you on Twitter? What say you? I say “yes”. You might think that’s kind of harsh especially when those of us who have any presence on... I say “yes”. You might think that’s kind of harsh especially when...