Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
New Media on Ulitzer
With more than 29 million online video clips on the Internet, video is
quickly becoming the must-have app for personal branding differentiation.
Whether you are in a job search mode or looking to promote your small
business, videos have preferred Google-juice status for search engine
optimization. That means you can stand out from your competitors, who likely
only have word content online (not as SEO friendly).
Unlike many homegrown videos, with jerky movements, embarrassing close-ups of
nostrils or eyebrows, disjointed audio, and weird backgrounds, a
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)
Recently, I was interviewed by my friend Carol Ross, founder of Carol Ross &
Associates, and prolific blogger at A Bigger Voice, and Ordinary Life,
Extraordinary Living. The interview, done for members of her Networking
Naturally community, focused on my experience in making powerful in-person
connections as a result of online networking. Specifically, Carol wanted to
explore more deeply some of my learnings as I went face to face with
It was a fun interview! Sure, it’s true that I always enjoy chatting with
Carol. Yet, for this inteview, she did several things to ... (more)
This week’s #brandchat was all a flurry about Nestle and their handling of
what some would call a “brandjacking” from Greenpeace then carried on by
their thousands of Facebook fans.
From an article by the Wall Street Journal regarding the incident to host of
comments, BRANDidos discussed what went wrong; how could it have been
prevented; to how can they (or any other brand) recover from this.
First, what is a brandjacking? During the chat, we defined it in three ways:
Every time someone unofficial represents themselves as speaking for a company
or, To hijack a brand to deceive or... (more)