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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

Brand "Environment?" What's That?

Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment. As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 s... (more)

Twitter: It’s Not Just About Lunch

A recent Sprint commercial about the “Now Network” noted that 26% of viewers had no idea what “twittering on Twitter” means. Yet, it’s clear that Twitter awareness is growing by leaps and bounds. Of course, this doesn’t mean opinions about Twitter are all positive. Many still hold the view expressed in this Twouble with Twitters video. As well, as Steven Johnson stated in his favorable Time magazine piece, “The one thing you can say for certain about Twitter is that it makes a terrible first impression… It's not as if we were all… saying, ‘If only there were a technology that wo... (more)

Build Your Brand Online with a Video Profile

New Media on Ulitzer With more than 29 million online video clips on the Internet, video is quickly becoming the must-have app for personal branding differentiation. Whether you are in a job search mode or looking to promote your small business, videos have preferred Google-juice status for search engine optimization. That means you can stand out from your competitors, who likely only have word content online (not as SEO friendly). Unlike many homegrown videos, with jerky movements, embarrassing close-ups of nostrils or eyebrows, disjointed audio, and weird backgrounds, a profes... (more)

Networking for Success

Social media has given us many outlets to network with others, but it's become such a convenience to network online, that many are neglecting the face-to-face networking that is so vital in career management or in operating a business. Liz Lynch has written a great book on Networking called Smart Networking: Attract a Following in Person and Online. Keith Ferrazzi has written two books on networking: Never Eat Alone and Who's Got Your Back. So, who comprises a network? Everyone you know, so in essence, you are networking everyday. But, what about networking events? Find out what ... (more)