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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

New Media on Ulitzer With more than 29 million online video clips on the Internet, video is quickly becoming the must-have app for personal branding differentiation. Whether you are in a job search mode or looking to promote your small business, videos have preferred Google-juice status for search engine optimization. That means you can stand out from your competitors, who likely only have word content online (not as SEO friendly). Unlike many homegrown videos, with jerky movements, embarrassing close-ups of nostrils or eyebrows, disjointed audio, and weird backgrounds, a professionally done video can really enhance your message. Learn about how to maximize your use of a video profile in the April 2010 Reach Personal Branding Interview on Thursday, April 8 at noon ET with guest expert Catharine Fennell of VideoBIO. William Arruda, founder of Reach Personal Branding... (more)

Twitter: It’s Not Just About Lunch

A recent Sprint commercial about the “Now Network” noted that 26% of viewers had no idea what “twittering on Twitter” means. Yet, it’s clear that Twitter awareness is growing by leaps and bounds. Of course, this doesn’t mean opinions about Twitter are all positive. Many still hold the view expressed in this Twouble with Twitters video. As well, as Steven Johnson stated in his favorable Time magazine piece, “The one thing you can say for certain about Twitter is that it makes a terrible first impression… It's not as if we were all… saying, ‘If only there were a technology that wo... (more)

It's Tuesday and You Know What That Means

In West Texas, we have wind gusts that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for tacos!  Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American Advertising Federation.  They are so well known for their Taco Tuesdays that when he throws out the statement, “It’s Tuesday” on their Facebook page hundreds of responses come in immediately with fans chiming in that it’s “Taco Tuesday”. His topic focused on social media – does it really wo... (more)

Is Social Media a Revolution or a Fad?

You decide after watching this video--very interesting statistics by EriK Qualman, author of "Socialnomics." Cross posted by Kristen Jacoway at Career Design Coach Bio: Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition. She is the author of the upcoming book, "I'm Job Searching, Now What???" ... (more)

Positive Word of Mouth and Your Brand

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of mouth about you, your service, or your business. In discovering our personal brand, we found out what the perception is “out there” about us. We also extracted what made us unique, what we felt our strengths were, what others felt our strengths are and c... (more)