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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of mouth about you, your service, or your business. In discovering our personal brand, we found out what the perception is “out there” about us. We also extracted what made us unique, what we felt our strengths were, what others felt our strengths are and crafting a way to help those we connect with know exactly how to speak positively on our behalf. Read Personal Brand and Word of Mouth, Part 1; Personal Brand and Word of Mouth, Part 2 and Personal Brand and Word of Mouth, Part 3 – to catch any of those components you might have missed. The ... (more)

Branding Your Email Signature

One of my colleagues, Maria Duron, posted information on Facebook about Wisestamp. You can go to http://www.wisestamp.com and download a free version for your Firefox browser. At this writing, it is not supported on all email platforms, but is supported on many of the major platforms (i.e. Gmail, Yahoo Mail, AOL, Hotmail, Google Apps., etc. ). You can include links to your social media platforms where you are active (they have 40+ social media platforms) and IM profiles. Also, you can enter your blog’s RSS feed. As you see below, my signature includes the four social media platf... (more)

YOU Can't Handle The Truth About Personal Branding

For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallowness, lack of substance, affront to the word branding, an attack on the profession of marketing etc etc. I am certainly not claiming to be the perfect example of a personal brand, far from it, in fact is there really anyone that could lay claim to such? We are all evolving our brands and as technolog... (more)

Said the Little Lamb to the Shepherd Boy

I just read my favorite personal branding post of 2009, “Could Santa be the Strongest Brand?” Very much in keeping with the season and loaded with sound personal branding advice, the author, William Arruda, shares that to manage your strong personal brand you must: Stand out Be consistent Create an emotional connection Remain visible to your target audience Surround yourself with brand evangelist who will carry the message for you Focus on doing these five elements of Santa’s brand model and you, too, will manage your personal brand and compel others to speak positively on your ... (more)

Strong Brands Are So Resilient

Personal Branding Journal on Ulitzer When I was enrolled in numerous Reach certification training courses, Kirsten Dixon and William Arruda always would emphasize how strong brands would be able to charge more for their products and services and also survive economic downturns. During the past 18 months, as the economy has tanked, I have repeatedly watched Apple Computer not only thrive but soar in revenues and profits. This week, The Wall Street Journal published an article entitled “Demand for Macs, iPhones Fuels Apple: Quarterly Profit and Revenue Surge: Steve Jobs Touts Upc... (more)