Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 summit, attracting political leaders that
comprise 85% of the world’s economy. The White House announced its venue
locations for various aspects of the Summit. The venues chosen by the White
House are “on brand” for Barack and Michelle Obama since they tie into
their values, initiatives and... (more)
Whether you believe in him or not. Whether you call him Santa Claus, Pere
Noel, Father Christmas or St. Nicholas. Whether you buy into Santa's
naughty or nice routine. You have to admit, the jolly rubenesque man with the
long, white beard who hails from the North Pole is a really strong brand.
Mr. Claus is the envy of brand managers everywhere. He represents the ideal
when it comes to branding. His brand attributes are clear and desirable to
virtually everyone. Even parts of the world that have no connection to the
holiday with which he is associated know who he is and what he ... (more)
These days, it seems that personal branding has faced increasing criticism.
Much of it, I think, is driven by people who don’t get it, or at least who
don’t get the concept that we advance at Reach. And, let’s face it,
social media and the prevalence of internet marketers has allowed for the
idea to be hijacked in the interest of “driving traffic.” Lot’s of
people out there pushing “my brand” opens the door to the perception of
personal brands as contrived or fake. Frankly, I think the dialogue about
personal branding is a good thing, and that we need to participate. I think
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their perso... (more)
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)