1. Understand why green matters.
To those working towards sustainability, green isn’t a fad or
trend—it’s a serious and critical shift in how to think about business,
resources, and the planet. Study up on the origins of sustainable
development; read leading books in the field like Biomimicry, Cradle to
Cradle, and The Ecology of Commerce; and track the developments and trends in
the industry by checking out websites like Treehugger, GreenBiz.com, and
2. Get clear on your goals.
Green jobs vary widely, from climate scientists studying air quality to
engineers designing solar panels to restaurateurs serving menus where all
ingredients are sourced within a 100-mile radius. What do you want to do?
Even within seemingly targeted areas, like clean tech, there are a wide range
of subsectors—wind, solar, biofuels, battery technology, and more. Knowing
In West Texas, we have wind gusts that match no other; we love our football;
sunsets are at their best with no trees to block your view; oil means a lot
to us and Tuesday is for tacos! Kent Dean, Director of Field Marketing,
with Rosa’s Café recently spoke to our local chapter of the American
Advertising Federation. They are so well known for their Taco Tuesdays that
when he throws out the statement, “It’s Tuesday” on their Facebook page
hundreds of responses come in immediately with fans chiming in that it’s
“Taco Tuesday”. His topic focused on social media – does it really wo... (more)
This is part four of a five part series of the importance of personal
branding in garnering positive word of mouth. In our hyper-connected society,
word of mouth has become “world of mouth” and recommendations truly craft
your online and offline persona and value. It makes all the difference
between positive or negative word of mouth about you, your service, or your
In discovering our personal brand, we found out what the perception is “out
there” about us. We also extracted what made us unique, what we felt our
strengths were, what others felt our strengths are and c... (more)
The way we introduce ourselves and others can leave us branded. Branded
either for the good and highlighting what is uniquely our strengths. Or,
branded negatively by shining a spotlight on our weak areas.
Living in West Texas, when I use the term ‘branded’ I imagine cowboys or
vaqueros (Vaquero Regional Note: Used chiefly in southwest and central
Texas to mean a ranch hand or cowboy, the word vaquero is a direct loan from
Spanish) rustling up cattle on a ranch and ‘branding’ them with the
owner’s mark to ensure everyone knows who these cattle belong to.
Does your brand belong t... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their perso... (more)