A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that would allow me to send a message to my 50 friends,
alerting them in real time about my choice of breakfast cereal.’" In
fact, when I first started using Twitter, I wondered, to borrow words from
Andy Warhol, if Twitter was not just a way to become more “deeply
All that is chang... (more)
What is digital dirt? It is anything on the Internet that is unflattering
about you. Run a Google search on your name and put your name in quotation
marks (i.e. "Kristen Jacoway"). What did you find? Are the results consistent
with the personal brand story you want to portray? What if you have the
dreaded digital dirt?
A study done by iProspect shows that most people (92%) will not go past page
3 on a Google search. So, the first question is what page is the digital dirt
on a Google search? If it appears on pages 1-3, this could be problematic for
career management and in a care... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their perso... (more)
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 s... (more)
New Media on Ulitzer
With more than 29 million online video clips on the Internet, video is
quickly becoming the must-have app for personal branding differentiation.
Whether you are in a job search mode or looking to promote your small
business, videos have preferred Google-juice status for search engine
optimization. That means you can stand out from your competitors, who likely
only have word content online (not as SEO friendly).
Unlike many homegrown videos, with jerky movements, embarrassing close-ups of
nostrils or eyebrows, disjointed audio, and weird backgrounds, a