A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that would allow me to send a message to my 50 friends,
alerting them in real time about my choice of breakfast cereal.’" In
fact, when I first started using Twitter, I wondered, to borrow words from
Andy Warhol, if Twitter was not just a way to become more “deeply
All that is chang... (more)
When I first started blogging, I felt like I was blogging to a blank wall. I
wondered when I would get a comment and get to engage with others on my blog.
Many tools exist now that really help to promote your blog on other social
media platforms quickly and for free. Let's look at five ways I use to
promote my own blog:
1) I have installed a WordPress.org plugin called "Tweetly Updater"
(http://wordpress.org/extend/plugins/tweetly-updater/). You put in your
Twitter user name. If you don't have an account with bit.ly (URL shortner
service with analytics), you will sign up for thi... (more)
For me the video below is a well thought out and put together dig at what I
have been seeing an explosion of this year and what is concerning me most
about personal branding. Lack of depth and authenticity. It is what is
causing so many online commentators to rant about it's shallowness, lack of
substance, affront to the word branding, an attack on the profession of
marketing etc etc.
I am certainly not claiming to be the perfect example of a personal brand,
far from it, in fact is there really anyone that could lay claim to such? We
are all evolving our brands and as technolog... (more)
Well, Accenture joined the list of other endorsed companies/products that is
saying farewell to Tiger. “Go On. Be a Tiger” suddenly took on a new
meaning – and not one Accenture wanted to be connected to.
Tiger Woods’ brand is in free fall. Unlike Martha Stewart and her shady
stock deal, Tiger’s branding issue is much greater. Martha didn’t violate
the true essence of her brand (why we care about her). If we had learned that
she stole her recipes or couldn’t make papier machee snowflakes, her brand
would be just as tarnished as Tiger’s.
Of course, Martha emerged from prison in an ... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their perso... (more)