Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)
For me the video below is a well thought out and put together dig at what I
have been seeing an explosion of this year and what is concerning me most
about personal branding. Lack of depth and authenticity. It is what is
causing so many online commentators to rant about it's shallowness, lack of
substance, affront to the word branding, an attack on the profession of
marketing etc etc.
I am certainly not claiming to be the perfect example of a personal brand,
far from it, in fact is there really anyone that could lay claim to such? We
are all evolving our brands and as technolog... (more)
Personal Branding on Ulitzer
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the
audience sharing with them that on this last night he could speak in whatever
manner he wanted to about the network with no ramifications.
After the last show, he was then in a legal agreement to not say any
disparaging remarks about the network.
He literally had a “get out of jail free” card to say whatever nasty,
anger felt, ugly remark he wanted to say about the network and this huge
debacle they created.
Instead, he shared how he had spent most of his adult working life with t... (more)
Most people would readily agree they have a personal life, but few would
describe themselves as having a “public life.” Sure, we have our work
life and our home life. Yet, we don’t usually think about having a
“public” dimension to our lives. Politicians and celebrities have public
lives. We do not. We are apt to believe our careers are part of a daily blur
of activities and don’t really stand out.
Yet, to a large degree, professional success has always been driven by the
positive regard of others. It shapes our reputation. And although we might
not consciously make the connecti... (more)