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Pioneering Brand Strategist, Speaker, Author and Founder of Reach Personal Branding

William Arruda

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Top Stories by William Arruda

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

Twitter: It’s Not Just About Lunch

A recent Sprint commercial about the “Now Network” noted that 26% of viewers had no idea what “twittering on Twitter” means. Yet, it’s clear that Twitter awareness is growing by leaps and bounds. Of course, this doesn’t mean opinions about Twitter are all positive. Many still hold the view expressed in this Twouble with Twitters video. As well, as Steven Johnson stated in his favorable Time magazine piece, “The one thing you can say for certain about Twitter is that it makes a terrible first impression… It's not as if we were all… saying, ‘If only there were a technology that wo... (more)

Networking for Success

Social media has given us many outlets to network with others, but it's become such a convenience to network online, that many are neglecting the face-to-face networking that is so vital in career management or in operating a business. Liz Lynch has written a great book on Networking called Smart Networking: Attract a Following in Person and Online. Keith Ferrazzi has written two books on networking: Never Eat Alone and Who's Got Your Back. So, who comprises a network? Everyone you know, so in essence, you are networking everyday. But, what about networking events? Find out what ... (more)

Conversation and Brand Evolution

Recently, I was interviewed by my friend Carol Ross, founder of Carol Ross & Associates, and prolific blogger at A Bigger Voice, and Ordinary Life, Extraordinary Living. The interview, done for members of her Networking Naturally community, focused on my experience in making powerful in-person connections as a result of online networking. Specifically, Carol wanted to explore more deeply some of my learnings as I went face to face with Twitterville. It was a fun interview! Sure, it’s true that I always enjoy chatting with Carol. Yet, for this inteview, she did several things to ... (more)

YOU Can't Handle The Truth About Personal Branding

For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallowness, lack of substance, affront to the word branding, an attack on the profession of marketing etc etc. I am certainly not claiming to be the perfect example of a personal brand, far from it, in fact is there really anyone that could lay claim to such? We are all evolving our brands and as technolog... (more)