Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
In West Texas, we have wind gusts that match no other; we love our football;
sunsets are at their best with no trees to block your view; oil means a lot
to us and Tuesday is for tacos! Kent Dean, Director of Field Marketing,
with Rosa’s Café recently spoke to our local chapter of the American
Advertising Federation. They are so well known for their Taco Tuesdays that
when he throws out the statement, “It’s Tuesday” on their Facebook page
hundreds of responses come in immediately with fans chiming in that it’s
“Taco Tuesday”. His topic focused on social media – does it really wo... (more)
This week’s #brandchat was all a flurry about Nestle and their handling of
what some would call a “brandjacking” from Greenpeace then carried on by
their thousands of Facebook fans.
From an article by the Wall Street Journal regarding the incident to host of
comments, BRANDidos discussed what went wrong; how could it have been
prevented; to how can they (or any other brand) recover from this.
First, what is a brandjacking? During the chat, we defined it in three ways:
Every time someone unofficial represents themselves as speaking for a company
or, To hijack a brand to deceive or... (more)
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 s... (more)