Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)
BusinessWeek’s October 2009 issue highlighted “The Lost Generation” and
the job search woes of young college graduates.
With unemployment rates now at a staggering 10.2 per cent, the highest in 26
years, college grads are finding it especially difficult to secure their
first career gig. In fact, many are unemployed or employed in jobs not
requiring a college degree.
So how does a Gen Y college grad, with little experience, make a smooth
transition to gainful, and perhaps even meaningful, employment?
Join William Arruda, found of Reach Personal Branding, as he interviews
I just read my favorite personal branding post of 2009, “Could Santa be the
Strongest Brand?” Very much in keeping with the season and loaded with
sound personal branding advice, the author, William Arruda, shares that to
manage your strong personal brand you must:
Stand out Be consistent Create an emotional connection Remain visible to your
target audience Surround yourself with brand evangelist who will carry the
message for you
Focus on doing these five elements of Santa’s brand model and you, too,
will manage your personal brand and compel others to speak positively on your
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 s... (more)