Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 summit, attracting political leaders that
comprise 85% of the world’s economy. The White House announced its venue
locations for various aspects of the Summit. The venues chosen by the White
House are “on brand” for Barack and Michelle Obama since they tie into
their values, initiatives and... (more)
Careers on Ulitzer
Careers on Ulitzer - The December 2009 Reach Personal Branding Interview on
Thursday, Dec. 10 at noon EST features tips and techniques from David Perry
and Kevin Donlin, co-authors of Guerilla Marketing for Job Hunters 2.0.
In this guest expert interview with William Arruda, founder of Reach Personal
Branding, David and Kevin will discuss job search secrets that have enabled
their clients to land good jobs in less than half the time of the national
This is a complimentary, live call and will also be recorded.
David Perry is a headhunter (managing partn... (more)
Personal Branding on Ulitzer
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the
audience sharing with them that on this last night he could speak in whatever
manner he wanted to about the network with no ramifications.
After the last show, he was then in a legal agreement to not say any
disparaging remarks about the network.
He literally had a “get out of jail free” card to say whatever nasty,
anger felt, ugly remark he wanted to say about the network and this huge
debacle they created.
Instead, he shared how he had spent most of his adult working life with t... (more)
This week’s #brandchat was all a flurry about Nestle and their handling of
what some would call a “brandjacking” from Greenpeace then carried on by
their thousands of Facebook fans.
From an article by the Wall Street Journal regarding the incident to host of
comments, BRANDidos discussed what went wrong; how could it have been
prevented; to how can they (or any other brand) recover from this.
First, what is a brandjacking? During the chat, we defined it in three ways:
Every time someone unofficial represents themselves as speaking for a company
or, To hijack a brand to deceive or... (more)
Ah Halloween and careers! In thinking about the symbolism connected with the
season, I can imagine that there are lots of scary mistakes that run across
the full gamut of job search and career management activities. It’s a
fertile area for metaphor. Yet for me, I think the scariest mistake is to run
your career, including your online presence, as if you were The Invisible
In the classic novella by H.G. Wells, the main character, Griffin, is “…a
scientist who theorizes that if a person's refractive index is changed to
exactly that of air and his body does not absorb or refle... (more)