A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that would allow me to send a message to my 50 friends,
alerting them in real time about my choice of breakfast cereal.’" In
fact, when I first started using Twitter, I wondered, to borrow words from
Andy Warhol, if Twitter was not just a way to become more “deeply
All that is chang... (more)
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 s... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their perso... (more)
Every industry along with the companies within that industry have acronyms
that they use exclusively. J.L.P. is one acronym used by well known
international retail giant. It stands for “just like picture”. And,
now copycat retailers try to customize that acronym with one of their own,
LLP (“looks like picture”). “Just like picture” means that they
want a merchandising display to look “just like the picture” that was
sent from their corporate or regional headquarters. No variances, nothing
adjusted to the locale, nothing different will be accepted – they want it
“just like ... (more)
Personal Branding on Ulitzer
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the
audience sharing with them that on this last night he could speak in whatever
manner he wanted to about the network with no ramifications.
After the last show, he was then in a legal agreement to not say any
disparaging remarks about the network.
He literally had a “get out of jail free” card to say whatever nasty,
anger felt, ugly remark he wanted to say about the network and this huge
debacle they created.
Instead, he shared how he had spent most of his adult working life with t... (more)