Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 s... (more)
A recent Sprint commercial about the “Now Network” noted that 26% of
viewers had no idea what “twittering on Twitter” means. Yet, it’s clear
that Twitter awareness is growing by leaps and bounds. Of course, this
doesn’t mean opinions about Twitter are all positive.
Many still hold the view expressed in this Twouble with Twitters video. As
well, as Steven Johnson stated in his favorable Time magazine piece, “The
one thing you can say for certain about Twitter is that it makes a terrible
first impression… It's not as if we were all… saying, ‘If only there
were a technology that wo... (more)
New Media on Ulitzer
With more than 29 million online video clips on the Internet, video is
quickly becoming the must-have app for personal branding differentiation.
Whether you are in a job search mode or looking to promote your small
business, videos have preferred Google-juice status for search engine
optimization. That means you can stand out from your competitors, who likely
only have word content online (not as SEO friendly).
Unlike many homegrown videos, with jerky movements, embarrassing close-ups of
nostrils or eyebrows, disjointed audio, and weird backgrounds, a
Social media has given us many outlets to network with others, but it's
become such a convenience to network online, that many are neglecting the
face-to-face networking that is so vital in career management or in operating
Liz Lynch has written a great book on Networking called Smart Networking:
Attract a Following in Person and Online. Keith Ferrazzi has written two
books on networking: Never Eat Alone and Who's Got Your Back. So, who
comprises a network? Everyone you know, so in essence, you are networking
everyday. But, what about networking events? Find out what ... (more)